As very few people were using the standalone IGTV app of Instagram, it has removed the icon from the home screen of the app. The button was introduced by the company in the year of 2018 to focus on longer videos.
“As we’ve continued to work on making it easier for people to create and discover IGTV content, we’ve learned that most people are finding its content through previews in Feed, the IGTV channel in Explore, creators’ profiles and the standalone app. Very few are clicking the icon in the top right corner of the home screen in the Instagram app” a Facebook company spokesperson told Techcrunch.
“We always aim to keep Instagram as simple as possible, so we’re removing this icon based on these learnings and feedback from our community.”
IGTV app has received 7 million downloads of 1 billion and more Instagram users. Meanwhile, TikTok was downloaded by 1.15 billion time in same period.